The art of digital marketing : the definitive guide to creating strategic, targeted, and measurable online campaigns

The art of digital marketing the definitive guide to creating strategic, targeted, and measurable online campaigns

The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code', and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative meth...

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Detalles Bibliográficos
Otros Autores: Dodson, Ian, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley 2016.
Edición:1st ed
Colección:THEi Wiley ebooks.
Materias:
Màrqueting per Internet
Planificació estratègica
Internet marketing.
Strategic planning.
Llibres electrònics
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849134006719
Tabla de Contenidos:
  • Preface
  • 1. An introduction to digital marketing
  • 2. Search engine optimization
  • 3. Pay per click
  • 4. Digital display advertising
  • 5. Email marketing
  • 6. Social media marketing (part 1)
  • 7. Social media marketing (part 2)
  • 8. Mobile marketing
  • 9. Analytics
  • 10. Strategy and planning
  • Conclusion.

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