APA (7th ed.) Citation

Poynter, R. A., Williams, N. C., & York, S. C. (2014). The handbook of mobile market research: Tools and techniques for market researchers. John Wiley and Sons Ltd.

Chicago Style (17th ed.) Citation

Poynter, Ray Author, Navin Contributor Williams, and Sue Contributor York. The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers. Chichester West Sussex United Kingdom: John Wiley and Sons Ltd, 2014.

MLA (9th ed.) Citation

Poynter, Ray Author, et al. The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers. John Wiley and Sons Ltd, 2014.