Packaging design successful product branding from concept to shelf
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging desig...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley
2012.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849124406719 |
Tabla de Contenidos:
- Packaging Design; Table of Contents; Preface; Acknowledgments; Chapter 1: The History; The Growth of Trade; Emerging Communication; Early Commercial Expansion; The Industrial Revolution; Mass Production; Mid-Century Expansion; Consumer Protections; The Packaging Design Firm; New Refinements in Packaging Design; Changing Times and Values; Chapter 2: Defining Packaging Design; What Is Packaging Design?; Culture and Values; Target Market; Packaging Design and Brand; Fundamental Principles of Two-Dimensional Design; Packaging Design Objectives; Chapter 3: Elements of the Packaging Design
- The Primary Display PanelTypography; Color; Imagery; Structure, Materials, and Sustainability; Production; Legal and Regulatory Issues; Chapter 4: The Design Process; Predesign; Beginning the Assignment; Phase 1: Observation, Immersion, and Discovery; Phase 2: Design Strategy; Phase 3: Design Development; Phase 4: Design Refinement; Phase 5: Design Finalization and Preproduction; Retail Reality; Key Points about the Design Process; Chapter 5: The Packaging Design Profession; The Stakeholders; Managing the Business; Entering the Profession; Glossary; APPENDIX A: Consumer Product Categories
- APPENDIX B: Materials and ToolsBibliography; Professional Credits; Figure Credits; Index
