Packaging design successful product branding from concept to shelf
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging desig...
| Other Authors: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken :
Wiley
2012.
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| Edition: | 2nd ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849124406719 |
| Summary: | The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this boo |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (258 p.) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781283851497 9781118358603 |
