Managing innovation integrating technological, market and organizational change
Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development....
| Other Authors: | |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken. N.J.:
Wiley
c2018.
Hoboken, New Jersey : [2018] |
| Edition: | Sixth edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849123006719 |
Table of Contents:
- 1. Innovation: what it is and why it matters
- 2. Innovation as a core business process
- 3. Building the innovative organization
- 4. Developing an innovation strategy
- 5. Sources of innovation
- 6. Search strategies for innovation
- 7. Innovation networks
- 8. Decision making under uncertainty
- 9. Making the innovation case
- 10. Creating new products and services
- 11. Exploiting open innovation and collaboration
- 12. Promoting entrepreneurship and new ventures
- 13. Capturing the business value of innovation
- 14. Capturing social value
- 15. Capturing learning from innovation
- Index.
