Cita APA (7a ed.)

Scott, D. M. (2017). The new rules of marketing & PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly (Sixth edition.). Wiley.

Cita Chicago Style (17a ed.)

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. Sixth edition. Hoboken, New Jersey: Wiley, 2017.

Cita MLA (9a ed.)

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. Sixth edition. Wiley, 2017.