Social movements for good how companies and causes create viral change
"Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach don...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
2016.
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| Edición: | 1st ed |
| Colección: | THEi Wiley ebooks.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849104406719 |
Tabla de Contenidos:
- Machine generated contents note: Preface Acknowledgements About the Author Chapter One The Movement for Good Social Movements - The Power of the People Chapter Two Empathy The Why Behind Social Movement Participation Viewpoint
- Social Movement Builder James Coan, University of Virginia Chapter Three From Belong to Owning a Movement How People Engage With Movements Today Viewpoint
- Social Movement Builder Adam Braun, Pencils of Promise Chapter Four Creating a Narrative to Believe In Social Movement Messaging Viewpoint
- Social Movement Builder Azita Ardanaki, Love Social Chapter Five Letting My Passion Be Heard Through a Sign Social Movement Symbolism Viewpoint
- Social Movement Builder Jay Coen Gilbert, B Lab and B Corporation Chapter Six The Business of Doing Good Companies and Social Movements Viewpoint
- Social Movement Builder Kim Jordan, New Belgium Brewing Brewing Company Chapter Seven Delivering Hope Abroad International Social Movements Viewpoint
- Social Movement Builder Shea and Raan Parton, Apolis Chapter Eight The Creative Behind a Movement Creative Approaches to Social Movements Viewpoint
- Social Movement Builder Joe Rospar, Blue State Digital Chapter Nine Using Leaders for Social Movements College Based Social Movements Viewpoint
- Social Movement Builder THON Volunteer Chapter Ten The Power of the Network Peer Engagement in Social Movements Viewpoint
- Social Movement Builder Scott Harrison, Charity Water Chapter Eleven # Hashtag Activism for Social Movements Viewpoint
- Social Movement Builder Mallory Brown, World Clothes Line Conclusion Notes In
