China's mobile economy opportunities in the largest and fastest information consumption boom
"Explore the world-changing digital transformation in China China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy wit...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
West Sussex, [England] :
Wiley
2017.
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849096206719 |
Tabla de Contenidos:
- Machine generated contents note: Foreword Preface Acknowledgments About the Author Introduction Chapter 1: The World's Biggest Mobile Economy Chapter 2: Users, Partners, Investors and Competitors: Global Stakeholders Chapter 3: Xiaomi: The Most Valuable Start-up in China Chapter 4: The Omni-Channel Age of e-Retailing Chapter 5: Mobile e-Commerce and Online-to-Offline (O2O) Chapter 6: Mobile Entertainment Chapter 7: "Internet+" Movies Chapter 8: Internet Finance Chapter 9: Going Overseas: A Bumpy Road Chapter 10: Innovated in China Bibliography Index.
