Big data for small business for dummies

Big data for small business for dummies

This book explains what big data actually is and how you can analyze and use it to improve your business. It shows how to use big data to make sense of user activity on social networks and customer transactions; demonstrates how to capture, store, search, share, analyze and visualize analytics; help...

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Bibliographic Details
Other Authors: Marr, Bernard, author (author)
Format: eBook
Language:Inglés
Published: Chichester, West Sussex : John Wiley & Sons, Ltd 2016.
Series:--For dummies.
Subjects:
Small business > Data processing.
Big data.
Data mining.
Small business > Management.
Organizational effectiveness > Data processing.
Decision making > Data processing.
Business planning > Data processing.
Information technology > Management.
Management > Statistical methods.
Decision making > Statistical methods.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849093606719
Description
Summary:This book explains what big data actually is and how you can analyze and use it to improve your business. It shows how to use big data to make sense of user activity on social networks and customer transactions; demonstrates how to capture, store, search, share, analyze and visualize analytics; helps turn your data into actionable insights; and explains how to use big data to your advantage in order to transform your small business.
Item Description:Includes index.
Physical Description:1 online resource (xi, 242 pages) : illustrations (some color)
ISBN:9781119027584
9781119027041

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