Big data for small business for dummies

Big data for small business for dummies

This book explains what big data actually is and how you can analyze and use it to improve your business. It shows how to use big data to make sense of user activity on social networks and customer transactions; demonstrates how to capture, store, search, share, analyze and visualize analytics; help...

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Detalles Bibliográficos
Otros Autores: Marr, Bernard, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Chichester, West Sussex : John Wiley & Sons, Ltd 2016.
Colección:--For dummies.
Materias:
Small business > Data processing.
Big data.
Data mining.
Small business > Management.
Organizational effectiveness > Data processing.
Decision making > Data processing.
Business planning > Data processing.
Information technology > Management.
Management > Statistical methods.
Decision making > Statistical methods.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849093606719
Tabla de Contenidos:
  • Introduction
  • Getting started with big data basics. Introducing big data for small businesses ; Digging into the essence of big data ; Identifying big data uses in small business
  • Unpacking big data. Unpacking the many types of data ; Discovering new forms of data ; Understanding the technology changes that underpin big data
  • Brave new world for small business. Focusing on the value of insights ; Developing and accessing big data competencies ; Building a big data infrastructure
  • Show time! Making big data work for small business. Creating a big data strategy ; Applying data in your business : decision making ; Applying data in your business : operations ; Creating a big data culture in your business
  • The part of tens. Ten biggest big data mistakes to avoid ; Ten free big data sources ; Ten key big data collection tools.

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