Big data MBA : driving business strategies with data science

Big data MBA driving business strategies with data science

Detalles Bibliográficos
Otros Autores: Schmarzo, Bill, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Indianapolis, Indiana : Wiley 2016.
Edición:1st ed
Materias:
Business intelligence > Data processing.
Big data.
Business planning > Statistical methods.
Data mining.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849093506719
Tabla de Contenidos:
  • Business potential of big data. The big data business mandate
  • Big data business model maturity index
  • The big data strategy document
  • The importance of the user experience
  • Data science. Differences between business intelligence and data science
  • Data science 101
  • The data lake
  • Data science for business stakeholders. Thinking like a data scientist
  • "By" analysis technique
  • Score development technique
  • Monetization exercise
  • Metamorphosis exercise
  • Building cross-organizational support
  • Power of envisioning
  • Organizational ramifications
  • Stories.

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