Managing biotechnology from science to market in the digital age
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, [New Jersey] :
Wiley
2017.
|
| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849093306719 |
Tabla de Contenidos:
- Foreword / by Philip Kotler
- New models for networked innovation
- Biotechnology as an innovation driver
- Biotechnology financing strategies
- Success through collaboration
- New business and marketing models
- Precision medicine
- Precision marketing
- Patient centricity strategies
- Drug pricing in context
- Strategic payer engagement
- Winning in the global marketplace
- Digital health strategies
- Creating agility through data and analytics
- Conclusion
- Index.
