Origination : the geographies of brands and branding

Origination the geographies of brands and branding

"From Latin American coffee and Thai silks to Danish furniture and Hollywood films, geographical associations add untold meaning and value to commodities. Yet while social science research has long focused on the 'Country of Origin' and it inextricable links to consumer behaviour, it...

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Detalles Bibliográficos
Otros Autores: Pike, Andy, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Chichester, United Kingdom : Wiley Blackwell 2015.
Edición:1st ed
Colección:RGS-IBG book series.
Materias:
Branding (Marketing)
Brand name products.
Globalization.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849090106719
Tabla de Contenidos:
  • Intro
  • Title Page
  • Copyright Page
  • Contents
  • Series Editors' Preface
  • Acknowledgements
  • Permissions
  • List of Tables
  • List of Figures
  • Chapter One Introduction
  • Introduction: Where are goods and services commodities from and why does it matter?
  • The origins of brands and branding
  • The rise of brands and branding
  • The missing geographies of brands and branding
  • The aims and organization of the book
  • Chapter Two The Geographies of Brands and Branding
  • Introduction
  • Defining the brand and branding
  • The geographical in brands and branding
  • Geographical associations in brands and branding
  • Brands and branding in spatial circuits of meaning and value
  • Summary and conclusions
  • Chapter Three Origination
  • Introduction
  • Geographical origin(s) and provenance
  • Beyond 'Country of Origin'
  • The socio-spatial histories of brands and branding
  • Origination
  • Origination in clothing and tele-mediated services
  • Researching origination in the geographies of brands and branding
  • Summary and conclusions
  • Chapter Four 'Local' Origination … Newcastle Brown Ale
  • Introduction
  • Producing the 'local' in Newcastle Brown Ale
  • Circulating the 'local' in Newcastle Brown Ale
  • Consuming the 'local' in Newcastle Brown Ale
  • Regulating the 'local' in Newcastle Brown Ale
  • Summary and conclusions
  • Chapter Five 'National' Origination … Burberry
  • Introduction
  • Producing Britishness in Burberry
  • Circulating Britishness in Burberry
  • Consuming Britishness in Burberry
  • Regulating Britishness in Burberry
  • Summary and Conclusions
  • Chapter Six 'Global' Origination … Apple
  • Introduction
  • Producing the 'global' in Apple
  • Circulating the 'global' in Apple
  • Consuming the 'global' in Apple
  • Regulating the 'global' in Apple
  • Summary and conclusions
  • Chapter Seven Territorial Development.
  • Introduction
  • Origination in territorial development
  • The potential of origination in territorial development
  • The limitations of origination in territorial development
  • Summary and conclusions
  • Chapter Eight Conclusions
  • Introduction
  • Origination in the political and cultural economy of the geographies of brands and branding
  • The politics of origination
  • Origination and geographically uneven development
  • References
  • Index
  • EULA.

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