Origination the geographies of brands and branding
"From Latin American coffee and Thai silks to Danish furniture and Hollywood films, geographical associations add untold meaning and value to commodities. Yet while social science research has long focused on the 'Country of Origin' and it inextricable links to consumer behaviour, it...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Chichester, United Kingdom :
Wiley Blackwell
2015.
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| Edition: | 1st ed |
| Series: | RGS-IBG book series.
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849090106719 |
