Social media for business foolproof tips to help you promote your business or your brand
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Milton, Australia :
Wiley
2018.
|
| Edición: | 3rd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849088606719 |
Tabla de Contenidos:
- Intro
- Social Media for Business
- Contents
- Foreword
- About the author
- Acknowledgements
- Introduction
- Who should read this book?
- What will I learn?
- Opening story
- Chapter 1 Social media - policy, plan and profitability
- Do I need social media?
- Digital marketing and social influence
- What is social influence?
- How can influence help you online with digital marketing?
- Nothing going on here - move along!
- How are you marketing at the moment?
- Spoilt for choice
- How will social media grow your business?
- Engage your customers
- Deliver great content
- Listen to your customers
- Build your business network
- Find your cheerleaders and raving fans
- Do it all over and over again
- Your details are not safe online ... or are they?
- What if it goes wrong?
- Let's start networking and making connections
- Networking in your pyjamas
- Creating a listening post
- Getting an effective social media plan together
- How do I go about making my one-page plan?
- Create a SWOT analysis
- Forming the social media team
- Get a media team in place
- Getting a content plan
- What is content marketing?
- What is it not?
- Set up content themes
- Quick ideas for your content
- What makes people share?
- Rules of engagement
- Monitoring your social media profitability
- Other areas that contribute to the ROI
- What you don't see
- Chapter 2 Facebook
- Using Facebook for marketing
- Profile page
- Group page
- Business page
- Setting up your business page
- Do you need multiple pages?
- Back to your content plan
- Should you allow your fans to post on your page?
- Comments
- Scheduling content
- Using Facebook Live
- Facebook ads
- Sponsored updates
- Chapter 3 LinkedIn
- Your personal profile
- Your professional headline or title
- Your image
- Your website details.
- Your public profile address
- Your summary
- Additional information and personal information
- Other profile options
- Skills
- Rich media
- Recommendations
- Update your status
- Using Publisher
- Adding your connections
- Networking with LinkedIn
- Networking with LinkedIn groups
- What should I discuss?
- Creating your own group
- Sending a group message (announcement)
- Featured posts
- Growing your group
- Setting up your company page
- So how do you set it up?
- Using InMail
- Advertising on LinkedIn
- Chapter 4 Twitter
- What is Twitter?
- Setting up your account
- Home page
- Profile page
- Finding followers and who to follow
- Spam and abuse
- Get tweeting
- Communicating on Twitter
- Lists
- Advanced and auto following tools
- Advanced search
- Making posting easy
- Listen out for your brand
- Listening online - setting up alerts
- Chapter 5 YouTube
- Why create a video?
- What are people watching?
- Examples of smaller businesses that use video
- Making your video
- Length
- Content
- Setting up your YouTube channel and uploading your video
- Uploading
- Where can I post it?
- Promoting your video
- Subscribing to other channels
- Chapter 6 Instagram
- What is Instagram?
- Using Instagram in your business
- Instagram tools
- Instagram Stories
- Instagram Zoom
- Instagram Live
- Instagram videos
- Getting followers on Instagram
- Instagram ads
- What's popular on Instagram?
- Instagram success stories
- Chapter 7 Pinterest
- Online scrapbooking made simple
- What is a pin?
- Setting up your Pinterest page
- Create your profile
- Create some boards
- Pinning
- Pinning strategy
- Pinning etiquette
- Chapter 8 Snapchat
- Why are B2B businesses using Snapchat?
- Why Snapchat works
- Using Snapchat for B2B
- Growing your audience on Snapchat
- Snapchat directories.
- Influencer marketing via Snapchat
- Secret Snapchat growth hack
- 5 strategies to increase audience engagement
- Useful Snapchat perks for B2B businesses
- Webinar reminders
- Event updates
- Humanising your brand
- Customer service
- How to measure the effectiveness of your B2B Snapchat channel
- #1 Total opens
- #2 Monitor average open rates
- #3 Track average screenshots
- #4 Observe completion rate
- #5 Analyse follower growth
- Chapter 9 Online etiquette
- You are what you share
- Working with original content
- Making connections with LinkedIn
- Send personalised connection requests
- Reply when accepting a connection request
- Keep in touch with your connections
- Consider your message content
- Ask for recommendations
- Applying good manners online
- Emojis
- Chapter 10 Email marketing
- What is email marketing?
- Best return on investment
- Getting started
- Build a list
- Design
- Top of the email
- Content
- Images
- Footer
- Designing for mobile phones
- Testing
- Database
- Sending
- Lifecycle emails
- Chapter 11 Podcasting
- What is a podcast?
- Don't be scared!
- Getting started
- Get the recording
- Top and tail it
- Upload and share
- Chapter 12 Google+
- Advantages of Google+
- Who should have a Google+ page?
- Creating a Google+ page
- Adding a manager
- Removing a manager
- Transferring ownership of a page
- The internal pages
- Home page
- Profile page
- People page
- Communities page
- Other functions
- Hashtags
- Events
- Videos
- Chapter 13 Making your website work
- What is SEO?
- Why does my website need SEO?
- Get the most out of your website
- Page title tags
- Page description tags (meta descriptions)
- Content
- Headlines
- Title tags vs H1 tags: commonalities and differences
- Uploading PDFs
- Image alt tags
- Link building.
- Google search console (previously known as Webmaster Tools)
- Extra URLs
- Natural or clean URLs
- Grow your site
- Google AdWords
- Claim your 'Google My Business' page
- Chapter 14 Staying safe
- Security for your business accounts
- Geotagging yourself
- Geotagging your business
- Chapter 15 Promoting yourself and getting results
- Promote your social media efforts
- Email signature
- Business cards
- Printed media
- Vehicle signage
- TV and radio
- Website
- Social box plug-in
- Page backgrounds
- Voicemail
- Newsletter
- Is your online message the same as your offline message?
- Use fonts consistently
- Your website
- Direct messages
- Wrap
- Appendix: Daisy's social media plan
- Index
- EULA.
