Experiential marketing secrets, strategies, and success stories from the world's greatest brands
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago....
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons
[2016]
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| Edición: | 1st ed |
| Colección: | THEi Wiley ebooks.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849075506719 |
Tabla de Contenidos:
- The rise of the experience
- The psychology of engagement
- Developing an experiential strategy
- Anatomy of an experiential marketing campaign
- Digital plus live
- Experience design
- Proving performance and measurement
- The 10 habits of highly experiential brands
- The vocabulary of experiences
- Converting to an experience brand.
