The Concise Encyclopedia of Communication
This concise volume presents key concepts and entries from the twelve-volume ICA <i>International Encyclopedia of Communication</i> (2008), condensing leading scholarship into a practical and valuable single volume. <ul> <li>Based on the definitive twelve-volume IEC, this n...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
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Wiley
2015.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849074906719 |
Tabla de Contenidos:
- Title Page; Copyright Page; Contents; Contributors; Introduction; Acknowledgments; Lexicon; A; Accountability of the Media; References and Suggested Readings; Accounting Research; References and Suggested Reading; Acculturation Processes and Communication; References and Suggested Readings; Action Assembly Theory; References and Suggested Readings; Advertisement Campaign Management; Suggested Reading; Advertising; History; The Advertiser's Perspective; The Consumer's Perspective; The Social Perspective; References and Suggested Readings; Advertising, Cross-Cultural
- Advertising: Responses across the Life-SpanReferences and Suggested Readings; Advertising Strategies; References and Suggested Readings; Advocacy Journalism; References and Suggested Readings; Affective Disposition Theories; References and Suggested Readings; Affects and Media Exposure; References and Suggested Readings; Africa: Media Systems; Print and Radio; The Television Age; Independence and Democratization; The Twenty-First-Century African Media System; References and Suggested Readings; Age Identity and Communication; References and Suggested Readings; Agenda Building
- References and Suggested ReadingsAgenda-Setting Effects; References and Suggested Readings; Aging and Message Production and Processing; Suggested Readings; Alternative Journalism; References and Suggested Readings; Anime; References and Suggested Readings; Applied Communication Research; References; Appraisal Theory; References and Suggested Readings; Arab Satellite TV News; References and Suggested Readings; Archiving of Internet Content; References and Suggested Readings; Art as Communication; References and Suggested Readings; Asia: Media Systems; Communalities and Differences
- Communication Freedom in AsiaMedia Markets in Asia; References and Suggested Readings; Attending to the Mass Media; References and Suggested Readings; Attitude-Behavior Consistency; References and Suggested Readings; Attitudes; References and Suggested Readings; Audience Research; References and Suggested Readings; Audience Segmentation; References and Suggested Readings; Audiences, Female; References and Suggested Readings; Australia: Media System; References and Suggested Readings; B; Bad News in Medicine, Communicating; References and Suggested Readings; BBC
- References and Suggested Readings
