Communicating the new how to make the complex, unfamiliar or still-fuzzy understandable to others
""Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA-Volatility, Uncertainty, Complexity and Ambiguity-we need to change our individual and organizational modes of communication. Erwi...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley & Sons, Inc
c2014.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849071306719 |
Tabla de Contenidos:
- TABLE OF CONTENTS; MEET THE CONTRIBUTORS; Introduction: The Mission and the Mess; CHALLENGES OF COMMUNICATING THE NEW; WHAT'S IN OUR WAY? THREE COMMUNICATION MYTHS; RECONCEIVING THE ROLE OF COMMUNICATION; FIVE WAYS COMMUNICATION METHODS ACCELERATE INNOVATION; Chapter 1: Finding the conceptual center; MODELS AND FRAMEWORKS: Thinking with our eyes; HOW TO MAKE MODELS WORK; BUILD-TO-THINK PROTOTYPES: Thinking with Our Hands; LISTS AND OPEN-ENDED WRITING: Thinking with words; THE TAKEAWAY: Five big ideas for finding the conceptual center; Chapter 2: Framing the work; METAPHORS
- MANTRAS AND CATCH PHRASES CONTRAST; STORIES; ARTIFACTS AND IMAGES; HOW (AND WHY) TO USE MULTIPLE FRAMES TO GREATER EFFECT; THE TAKEAWAY: Five big ideas when framing the work; Chapter 3: Targeting your constituents; THE COMMUNICATION PLAN; MENTAL MODEL AND ORTHODOXY ANALYSIS; QUAD A DIAGNOSTIC; THE "ORGANIZATION AS CULTURE" FRAMEWORK; SEGMENTING AND TARGETING CONSTITUENTS; THE TAKEAWAY: Four big ideas when targeting constituents; Chapter 4: Introduce new thinking; EXPLORATORY EXPERIENCES: Use your environment to your advantage
- IMMERSION EXPERIENCES: Use technology to transform the experience of your content INTERACTION EXPERIENCES: Use tools and games to bring hands-on learning to the experience; APPLICATION EXPERIENCES: Invite others to problem-solve with you; EXTENSION EXPERIENCES: Use artifacts to keep information alive; THE TAKEAWAY: Five big ideas when introducing new thinking; Chapter 5: Expand the conversation; COMMUNICATION SYSTEMS: Give them something rich and relevant; PERFORMATIVE PRESENTATIONS: Give them something to talk about; DEMONSTRATION ARTIFACTS: Give them something to show and share
- THE TAKEAWAY: Five big ideas when expanding the conversationConclusion; FIVE BIG SHIFTS IN THINKING (AND DOING); ADVANCING THE METHODS BASE; Under the hood: Theories, Writers, and References; Index
