Machine learning and generative AI for marketing : take your data-driven marketing strategies to the next level using Python

Machine learning and generative AI for marketing take your data-driven marketing strategies to the next level using Python

In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the targ...

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Detalles Bibliográficos
Otros Autores: Hwang, Yoon Hyup, author (author), Burtch, Nicholas C., author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Birmingham, UK : Packt Publishing Ltd 2024.
Edición:[First edition]
Colección:Expert insight.
Materias:
Python (Computer program language)
Artificial intelligence > Marketing applications.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009845437106719

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