Customer centricity focus on the right customers for strategic advantage

Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out. Starbucks is one of many companies that has successfully executed a pivot that puts the company in a cu...

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Detalles Bibliográficos
Otros Autores: Fader, Peter, author (author), Lawlor, Patrick G. (Patrick Girard), narrator (narrator)
Formato: Grabación no musical
Idioma:Inglés
Publicado: [Place of publication not identified] : Ascent Audio 2024.
Edición:[First edition]
Colección:Wharton executive essentials.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009842236506719

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