Measuring Exposure and Attention to Media and Communication : Solutions to Wicked Problems

Measuring Exposure and Attention to Media and Communication Solutions to Wicked Problems

Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners in media, communication, and information. At the same time, this is a wicked problem for which there...

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Bibliographic Details
Main Author: Neijens, Peter (-)
Other Authors: Araujo, Theo, Möller, Judith, de Vreese, Claes
Format: eBook
Language:Inglés
Published: Amsterdam : Amsterdam University Press 2024.
Edition:1st ed
Subjects:
Digital media > Psychological aspects.
Mass media > Psychological aspects.
SOCIAL SCIENCE / Popular Culture.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009842039106719
Table of Contents:
  • Cover
  • Table of Contents
  • Acknowledgments
  • Preface
  • 1. Introduction
  • 2. Conceptualizing Media Contact
  • 3. Quality Criteria for Media Exposure Measures
  • 4. Self-Report Measures
  • 5. Digital Trace Data
  • 6. Observation
  • 7. Eye Tracking
  • Claire M. Segijn and Emily Vraga
  • 8. Neurobiological Measures
  • Frederic R. Hopp and Bert N. Bakker
  • 9. Ecological Measures
  • 10. Recommendations
  • Index.

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