Cita APA (7a ed.)

Kraus, J., & Revella, A. (2024). Buyer Personas, Revised and Expanded: Gain Deep Insight into Your Customers' Buying Decisions and Win More Business (2nd ed.). John Wiley & Sons, Incorporated.

Cita Chicago Style (17a ed.)

Kraus, Jim, y Adele Revella. Buyer Personas, Revised and Expanded: Gain Deep Insight into Your Customers' Buying Decisions and Win More Business. 2nd ed. Newark: John Wiley & Sons, Incorporated, 2024.

Cita MLA (9a ed.)

Kraus, Jim, y Adele Revella. Buyer Personas, Revised and Expanded: Gain Deep Insight into Your Customers' Buying Decisions and Win More Business. 2nd ed. John Wiley & Sons, Incorporated, 2024.