El Vuelo Del Águila Rodney Habbershaw Atrapa la Esencia Del Mercado Cervecero Español y el éxito y el Fracaso de El Águila
This book provides a comprehensive history of the Spanish beer market, focusing on the evolution of S.A. El Águila, a prominent brewery. It examines the development of the beer industry from 1900 to 2008, highlighting key historical events such as the Spanish Civil War, economic recovery, and market...
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| Format: | eBook |
| Language: | Castellano |
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Madrid :
Lid Editorial Empresarial S.L
2009.
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| Series: | Colección Historia empresarial.
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009840622206719 |
| Summary: | This book provides a comprehensive history of the Spanish beer market, focusing on the evolution of S.A. El Águila, a prominent brewery. It examines the development of the beer industry from 1900 to 2008, highlighting key historical events such as the Spanish Civil War, economic recovery, and market consolidation. The author, Rodney Habbershaw, explores the strategic decisions and challenges faced by El Águila and other major players, culminating in the integration with Heineken España. The book is aimed at business students and professionals interested in understanding market dynamics and strategic management in the brewing industry. It offers insights into the social and economic factors influencing the beer market in Spain, along with an analysis of competitive strategies and industry adaptations to change. |
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| Physical Description: | 1 online resource (208 pages) |
| Bibliography: | Contiene bibliografía. |
| ISBN: | 9788483563694 |
