| Summary: | This book explores the field of behavioral economics, examining how psychological factors influence economic decision-making. It delves into various cognitive biases and decision-making strategies, challenging the traditional notion of Homo economicus with insights into real human behavior. The author discusses concepts like decision architecture, social conformity, loss aversion, and the framing effect, illustrating how these principles apply in digital economies and everyday life. The book aims to educate readers on the intricacies of human decision-making, offering insights valuable to both laypersons interested in economics and professionals in fields like marketing, business, and technology.
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