Acción Social Estratégica Planellas y Urriolagoitia Explican Cómo Se Integra la Acción Social Del Grupo BBVA en Latinoamérica en Su Estrategia Global
This book explores the relationship between business and society by examining the corporate social responsibility (CSR) initiatives of BBVA in Latin America. It provides a comprehensive analysis of BBVA's strategic approach to social action, including the design and implementation of programs l...
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| Formato: | Libro electrónico |
| Idioma: | Castellano |
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Madrid :
Lid Editorial Empresarial S.L
2009.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009840598306719 |
| Sumario: | This book explores the relationship between business and society by examining the corporate social responsibility (CSR) initiatives of BBVA in Latin America. It provides a comprehensive analysis of BBVA's strategic approach to social action, including the design and implementation of programs like 'Niños Adelante,' aimed at improving educational opportunities for disadvantaged children. The authors discuss the alignment of social action with corporate strategy and the importance of CSR in building reputational capital. The book is intended for business professionals, academics, and students interested in CSR and strategic management. Through case studies and expert insights, it highlights the role of businesses in addressing social issues while maintaining competitive advantage. |
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| Descripción Física: | 1 online resource (107 pages) |
| ISBN: | 9788483565766 |
