Marketing Digital para Los Que No Saben de Marketing Digital Descubre Cómo el Marketing y la Comunicación Digital Ayudan a Las Marcas a Diferenciarse
This book explores the transformative impact of the digital environment on marketing and communication. It addresses the complexities of digital marketing, offering simplified explanations of key concepts and strategies. The author aims to demystify digital marketing for those unfamiliar with it, pr...
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| Formato: | Libro electrónico |
| Idioma: | Castellano |
| Publicado: |
Madrid :
Lid Editorial Empresarial S.L
2021.
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| Edición: | Primera edición: enero de 2021. |
| Colección: | Acción Empresarial.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009840532006719 |
| Sumario: | This book explores the transformative impact of the digital environment on marketing and communication. It addresses the complexities of digital marketing, offering simplified explanations of key concepts and strategies. The author aims to demystify digital marketing for those unfamiliar with it, providing practical insights for professionals and individuals alike. The book discusses the evolution of consumer-brand relationships, the role of digital tools in brand promotion, and the importance of understanding data usage and privacy. It targets readers looking to navigate the digital landscape effectively, emphasizing the need for adaptation in a rapidly changing world. |
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| Descripción Física: | 1 online resource (104 pages) |
| ISBN: | 9788417880514 |
