Business Writing with AI for Dummies
This essential guide helps business writers and other professionals learn the strengths and weaknesses of AI as a writing assistant. You'll discover how AI can help you by chopping through writer's block, drafting an outline, generating headlines and titles, producing meaningful text, main...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Newark :
John Wiley & Sons, Incorporated
2024.
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| Edición: | 1st ed |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009840466106719 |
Tabla de Contenidos:
- Intro
- Title Page
- Copyright Page
- Table of Contents
- Introduction
- About This Book
- Foolish Assumptions
- Icons Used in This Book
- Beyond the Book
- Where to Go from Here
- Part 1 Harnessing the Potential of AI in Business Writing
- Chapter 1 Recognizing the Need for Writer Intelligence (WI)
- AI is Already Part of Your Everyday Life
- Using AI to Assist WI
- Enhancing Business Writing, Not Replacing Writers
- Writing Fields that Will Thrive, Not Just Survive
- Copywriting and advertising writers
- Public relations writers
- Journalists and reporters
- Marketing writers
- Freelance writers
- Proposal writers
- Technical writers
- Medical writers
- Legal writers
- Academic and research writers
- Web content writers
- Panacea, Snake Oil, or Somewhere Between?
- Quality of output
- Plagiarism and copyright infringement
- Doesn't evoke human emotions
- Errors
- Ethical considerations
- Hallucinations
- Chapter 2 Embracing AI as Your Business Writing Assistant
- Introducing a Buffet of AI Lingo
- Targeting the Right Audience
- Cutting Through Writer's Block
- Generating Content
- Creating Visuals
- Enhancing the Tone
- Researching and Fact-Checking
- Enhancing SEO
- Creating Language Bridges
- Preparing Abstracts and Executive Summaries
- Extracting TOCs, Glossaries, and Indexes
- Helping with Proofreading and Editing
- Determining Readability
- Collaborating in Real Time
- Detecting Plagiarism
- Chapter 3 Navigating the World of AI at Your Own Pace
- Absorbing Wisdom from the Backseat
- Dipping One Toe in the Chatbot Water
- Discovering varied information at your fingertips
- Embracing the bot revolution
- Composing text
- Finding chatbot faves
- Playing with the Pros
- Choosing an AI Writing Tool
- Summarizing the Synergy between WI and AI
- Considering Copyright Laws.
- Part 2 The Write Stuff
- Chapter 4 Discovering All You Can About Your Reader
- Using AI as Your Assistant to Understanding the Audience
- Kick-Starting Your Writing Success
- Bridging Generational Differences
- Looking at a Case Study
- Scenario
- Problem
- Fix
- Result
- Chapter 5 Taking Your Reader on a Storied Journey
- Using AI as Your Assistant to Craft Compelling Stories
- Understanding the Power of the Narrative
- Generating Precise Prompts
- Creating Tales of Success and Transformation
- Realizing that everyone has a story
- Starting with paper and pencil (or pen)
- Forming connections and creating a list
- Making Readers Part of the Journey
- Including the Four Pillars of Storytelling
- Creating the Story Arc
- Sharing Stories in the First Person, Present Tense
- Embellishing Stories
- Infusing Your Docs with a Dash of Personality
- Chapter 6 Demystifying Writer's Block and Writing a Draft
- Using AI as Your Assistant to Chop Through Writer's Block and Write a Draft
- Venturing Beyond Chatbots
- Karate Chopping Through Writer's Block without AI
- Freewriting
- Brainstorming and mind mapping
- Outlining
- Unleashing the Power of WI
- Jumping in and Writing the Draft
- Get ready, get set . . .
- Don't get it right - get it written
- Sequencing for Maximum Impact
- Polishing the Draft
- Chapter 7 Designing Visuals to Enhance the Reader's Experience
- Using AI as Your Assistant for Dynamic Visuals
- Generating Precise Prompts
- Peeking Into the World of Infographics
- Adding Tables and Charts
- Table that thought
- Chart your course
- Coloring Your Way to Clarity
- Digging into Visuals Beyond Graphics
- Including white space
- Limiting paragraph and sentence length
- Preparing strong headlines that tell a story
- Putting it on the list
- Using bulleted lists
- Using numbered lists.
- Using parallel structure
- Punctuating a list
- Avoiding laundry lists
- Chapter 8 Honing the Tone
- Using AI as Your Assistant for the Proper Tone
- Tone: The Secret to Captivating Your Audience
- Being conversational, formal, or persuasive
- Keeping it short
- Keeping it simple
- Avoiding expressions on steroids
- Choosing Positive Words
- Being Active or Passive
- Using the active voice
- Using the passive voice
- Remembering It's Not All About You
- Being Consistent and Clear
- Using Gender-Neutral Pronouns
- Using Industry-Related Jargon Appropriately
- Thinking Seriously about Being Funny
- Chapter 9 Polishing the Prose
- Using AI as Your Assistant for Proofreading and Editing
- Not Getting Lost in Translation
- Editing for Content
- Proofreading for Accuracy and Consistency
- Turning Your Brain Off when Turning Your Computer On
- Making a List and Checking It Twice
- Determining the Readability of Your Documents
- Understanding the importance of readability
- Using AI readability tools
- Part 3 Writing Click-Worthy E-Content
- Chapter 10 Turning Emails from Blah to Brilliant
- Using AI as Your Assistant for Writing Emails
- Generating Precise Prompts
- Navigating Email Boundaries
- Knowing when email is appropriate
- Knowing when email isn't appropriate
- Timing is everything
- Crafting Seductive Subject Lines
- Including key information at a glance
- Delivering the message in the subject line
- Changing the subject line when replying
- Using Cc and Bcc Appropriately
- Cc:
- Bcc:
- Creating Visual Appeal
- Including informative headlines
- Including graphics
- Using other visual cues
- Starting and Ending your Message Professionally
- Including a salutation and closing
- Creating a signature block
- Replying to Messages
- Eliminating Spam
- Applying the Art of Email Finesse.
- Chapter 11 Unlocking the Power of E-Marketing
- Using AI as Your Assistant for Email Campaigns
- Generating Precise Prompts
- Leveraging the Benefits of E-Marketing
- Delving into the Different Types of E-Marketing
- Learning the Lingo
- Strategizing a Successful Campaign
- Knowing what's hot
- Timing it right
- Getting the Writing Right
- Creating an incentive-focused subject line
- Avoiding being dumped into spam
- Including a salutation and closing
- Keeping the CTA above the fold
- Using Digital Marketing
- Text marketing (SMS marketing)
- Web marketing
- Social media marketing
- Chapter 12 Enhancing Web Content
- Being Web Word Wise (WWW)
- Using AI as Your Assistant for Writing Web Content
- Generating Precise Prompts
- Fashioning a Homepage
- Keep it engaging and interactive
- Visuals can be more persuasive than words
- Putting your best face forward
- Highlighting a knockout project
- Knowing the Anatomy of a Landing Page
- Optimizing for SEO
- Using keywords and phrases
- Using alt tags
- Understanding pay-per-click (PPC)
- Going organic (non-paid results)
- Standing Above Your Competitors
- Crafting compelling and informational headlines
- Not overwhelming visitors with design or graphics
- Playing to the senses
- Being Sensitive to International Visitors
- Writing for Comprehension
- Keeping 'em Coming Back for More
- Part 4 Crafting Noteworthy Professional Documents
- Chapter 13 Writing Instructions and Procedures: Step by Step
- Using AI as Your Assistant in Writing Instructions Procedures
- Generating Precise Prompts
- Working Collaboratively
- Transforming Documents from Sidekicks to Superstars
- Inspiring Action with a Quick Tip Sheet
- Identifying Questions Readers May Need Answered
- Understanding How People Process Information
- Knowing how the documentation will be used.
- Sequencing for impact
- Moving On to the Instructional Stuff
- Identifying style and formatting
- Determining level of details needed
- Describing the size of an object accurately
- Writing equations
- Using the step-action table
- Highlighting Dangers
- Testing, Testing
- Determining FAQs
- Preparing an Instructional Video
- Chapter 14 Articles: From Headline to Byline
- Using AI as Your Assistant for Writing Articles
- Generating Precise Prompts
- Writing Academic or Non-Academic Articles
- Unraveling Hypothetical Threads
- Delving Into the Perks of Writing an Article
- The value of a byline
- Where your article may appear
- Reading the Masthead
- Following the Publisher's Guidelines
- Composing a Meaningful and Compelling Title
- Composing a Persuasive Query Letter
- Understanding the Blogosphere
- Chapter 15 Reports: "Elementary, My Dear Writer"
- Using AI as Your Assistant for Writing Reports
- Generating Precise Prompts
- Positioning for Maximum Impact
- Delivering positive or neutral news
- Articulating negative news
- Bad-news sandwich
- Direct approach
- Considering how the report will be routed
- Sequencing Formal Reports from Top to Bottom
- Transmittal Letter
- Part 1: Front Matter
- Part 2: Body
- Part 3: Back Matter
- Writing Informal Reports
- Chapter 16 Being Concise: Abstracts and Executive Summaries
- Using AI as Your Assistant in Writing Abstracts and Executive Summaries
- Generating Precise Prompts
- Writing an Abstract
- Unlocking the influence of abstracts
- Knowing what to include
- Looking at different types of abstract
- Informative abstracts
- Descriptive abstracts
- Critical abstracts
- Highlight abstracts
- Writing an Executive Summary
- Recognizing the bare necessities of executive summaries
- Understanding what executives want and need to know.
- Writing the executive summary after you finish the longer document.
