Starting a business for dummies
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Indiana :
John Wiley & Sons, Incorporated
[2021]
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| Edición: | Fifth edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009835429506719 |
Tabla de Contenidos:
- Intro
- Title Page
- Copyright Page
- Table of Contents
- Introduction
- About This Book
- Foolish Assumptions
- Icons Used in This Book
- Beyond the Book
- Where to Go from Here
- Part 1 Getting Started with Your New Business
- Chapter 1 Preparing for Business
- Understanding the Enduring Rules of Business Strategy
- Focusing on focus - and a bit more besides
- Appreciating the forces at work in your sector
- Recognising the first-to-market fallacy
- Getting in Shape to Start Up
- Assessing your abilities
- Discovering a real need
- Checking the fit of the business
- Confirming Viability
- Researching the market
- Doing the numbers
- Raising the money
- Writing up the business plan
- Going for Growth
- Gaining economies of scale
- Securing a competitive advantage
- Retaining key staff
- Gaining critical business mass
- Chapter 2 Doing the Groundwork
- Understanding the Small Business Environment
- Defining Small Business
- Looking at the Types of People Who Start Businesses
- Making your age an asset
- Considering location
- Winning with women
- Being educated about education
- Coming Up with a Winning Idea
- Ranking popular start-up ideas
- Going with fast growth
- Spotting a gap in the market
- Revamping an old idea
- Wising up to the internet
- Solving customer problems
- Creating inventions and innovations
- Marketing other people's ideas
- Being better or different
- Finding a contract in the public sector
- Banning Bad Reasons to Start a Business
- Steering clear of bad assumptions
- Avoiding obvious mistakes
- Recognising That the Economy Matters
- Spotting cycles
- Readying for the ups and downs
- Preparing to Recognise Success
- Measuring business success
- Exploring the myth and reality of business survival rates
- Chapter 3 Can You Do the Business?.
- Deciding What You Want from a Business
- Gaining personal satisfaction (or, entrepreneurs just wanna have fun)
- Making money
- Saving the planet
- Exploring Different Types of Business
- Selling to other businesses
- Opening all hours
- Making products
- Servicing customers
- Working from Home
- Finding the space
- Checking out the rules
- Dealing with the family
- Planning your daily life
- Assessing Yourself
- Discovering your entrepreneurial attributes
- Working out a business idea that's right for you
- Figuring out what you're willing to invest
- Weighting your preferences
- Chapter 4 Testing Feasibility
- Finding Enough Product or People
- How much is enough?
- Buying in equipment and supplies
- Hiring in help
- Sizing Up the Market
- Figuring out what you need to know
- Finding your segment of the market
- Checking out your competition
- Budgeting for your research
- Doing the preliminary research
- Conducting the research
- Understanding your findings
- Working Out Whether You Can Make Money
- Estimating start-up costs
- Forecasting sales
- Exceeding breakeven
- Part 2 Making and Funding Your Plan
- Chapter 5 Structuring Your Business
- Choosing the Right Structure
- Going into Business by Yourself
- Advantages
- Disadvantages
- Settling on sole-trader status
- Building up to Network Marketing
- Evaluating the pros and cons
- Distinguishing pyramids from network marketing
- Working with a Limited Number of Other People
- Taking on an existing business
- Forming a partnership
- Looking at limited partnerships
- Checking out co-operatives
- Finding Your Way to Franchising
- Looking at franchise types
- Defining a franchise
- Evaluating a franchise opportunity
- Founding a Larger Company
- Opting for a limited company
- Buying out a business
- Valuing a business to buy.
- Considering a social enterprise
- Encouraging intrapreneurship
- Chapter 6 Preparing the Business Plan
- Finding a Reason to Write a Business Plan
- Building confidence
- Testing your ideas
- Showing how much money you need
- Providing planning experience
- Satisfying financiers' concerns
- Writing Up Your Business Plan
- Defining your readership
- Creating the plan
- Maintaining confidentiality
- Doing due diligence
- Using Business Planning Software
- Recognising the limits of software
- Reviewing packages
- Presenting Your Plan
- Starring in show time
- Handling feedback
- Making an elevator pitch
- Chapter 7 Getting Help
- Connecting with Government Services
- Accessing national government support
- Relating to a region
- Choosing Small Business Associations
- The Federation of Small Businesses
- Forum of Private Business
- The British Chambers of Commerce
- A few more strings to your bow
- Universities and Colleges
- Entering an Incubator
- Finding the right type of incubator
- Getting into an incubator
- Considering the cost
- Finding out more
- Assisting Inventors
- Chapter 8 Finding the Money
- Assessing How Much Money You Need
- Projecting receipts
- Estimating expenses
- Working out the closing cash balances
- Setting out your cash-flow projection
- Testing your assumptions
- Reviewing Your Financing Options
- Deciding between debt capital and equity capital
- Examining your own finances
- Determining the Best Source of Finance for You
- Considering the costs
- Sharing ownership and control
- Limiting personal liability
- Going for Debt
- Borrowing from banks
- Going with the government
- Financing cash flow
- Getting physical
- Uniting with a credit union
- Borrowing from family and friends
- Sharing Out the Spoils
- Benefiting from business angels
- Playing to the crowd.
- Going for venture capital
- Looking to corporate venturing
- Understanding due diligence
- Finding Free Money
- Getting a grant
- Winning money
- Chapter 9 Considering Your Mission
- Developing Your Concept
- Composing Your Mission Statement
- Seeing the Vision Thing
- Establishing High Values
- Setting Objectives and Goals
- Chapter 10 Marketing and Selling Your Wares
- Making Up the Marketing Mix
- Defining Your Product or Service Parameters
- Using Advertising to Tell Your Story
- Considering the customer's point of view
- Making an exhibition of yourself
- Setting advertising objectives
- Deciding the budget
- Defining the message
- Choosing the media
- Choosing the frequency
- Writing a leaflet
- Using the internet for viral marketing
- Providing opportunities to see
- Figuring your bang-for-the-buck ratio
- Getting into the News
- Deciding who to contact
- Following through
- Using Blogs and Social Networks
- Selling and Salesmanship
- Telling the difference between selling and marketing
- Selling yourself
- Outsourcing selling
- Measuring results
- Using Customer Relationship Management (CRM)
- Settling on a Price
- Caring about business conditions
- Working to your capacity
- Understanding consumer perceptions
- Skimming versus penetrating
- Avoiding setting prices too low
- Pondering Place and Distribution
- Choosing a location
- Selecting a distribution channel
- Appreciating People, Process and Physical Evidence
- Understanding the role of people in marketing
- Recognising physical evidence
- Proceeding with process
- Looking at Legal Issues in Marketing
- Naming your business
- Looking at logos
- Protecting patents
- Registering a trademark
- Detailing your design
- Controlling a copyright
- Setting terms of trade
- Describing your goods
- Dealing with payment problems.
- Part 3 Staying in Business
- Chapter 11 Employing People
- Finding Great Employees
- Deciding on full- or part-timers
- Recruiting and selecting
- Testing to find the best
- Exploring Other Ways of Recruiting
- Using agencies
- Using Jobcentre Plus
- Recruiting over the internet
- What about the people you don't select?
- Outsourcing jobs
- Motivating and Rewarding Employees
- Getting the best out of employees
- Dealing with difficult or demotivated employees
- Keeping motivation in the family
- Rewarding achievements
- Staying on the Right Side of Employment Law
- Keeping employment records
- Preparing contracts of employment
- Working legal hours
- Granting leave
- Avoiding discrimination
- Keeping healthy and safe
- Chapter 12 Operating Effectively
- Proposing Premises
- Calculating requirements
- Finding the right premises
- Renting or owning?
- Sorting out equipment
- Taking the Make-or-Buy Decision
- Making it yourself - pros and cons
- Outsourcing - a low investment option
- Setting quality standards
- Choosing a Supplier
- Evaluating trading terms
- Building a relationship
- Buying online
- Minimising Risk and Assessing Liability
- Protecting your employees
- Covering yourself against an employee suing
- Protecting assets
- Covering loss of profits
- Goods in transit
- Protecting yourself
- Guaranteeing goods and services
- Dissecting Directors
- Finding and Choosing Business Advisers
- Tallying up an accountant
- Investing in a bank
- Soliciting for a lawyer
- Managing a consultant
- Taking Cyber Security Seriously
- Recognising common types of cyber crime
- Adopting preventative measures
- Making a Virtue Out of Going Green
- Chapter 13 Keeping Track of Finances
- Keeping the Books
- Recording financial information
- Starting simple with single entry
- Dealing with double entry.
- Choosing the right accounting program.
