Building DIY Websites for Dummies
There’s more to building a website than just picking a theme and dropping in text and images. Creating a site that attracts visitors and turns those visitors into customers requires some professional insight and a few tips and tricks. Building DIY Websites For Dummies guides non-designers through th...
| Main Author: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Newark :
John Wiley & Sons, Incorporated
2024.
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| Edition: | 1st ed |
| Series: | --For dummies.
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009828035606719 |
Table of Contents:
- Intro
- Title Page
- Copyright Page
- Table of Contents
- Introduction
- About This Book
- Conventions Used in This Book
- Foolish Assumptions
- How This Book Is Organized
- Icons Used in This Book
- Beyond the Book
- Where to Go from Here
- Part 1 Getting Started with DIY Websites
- Chapter 1 From Groundbreaking to Grand Opening: Constructing Your Website Step by Step
- Setting Up Your Site for Success: Foundation, Messaging, and Search Engines
- Picking a platform
- Building the foundation
- Understanding your potential customers
- A Place for Everything and Everything in Its Place
- Developing a Look and Feel that Works
- Getting and Analyzing Results
- Chapter 2 Laying Your Website's Foundation
- Choosing a Domain Name Registrar
- Registering Your Domain Name
- Avoid the offered extras
- Opt for domain privacy (or not)
- Choose a domain name
- Use a premium domain name
- Consider the extension
- Understanding How Authoritative Nameservers Work
- Choosing a Platform and a Host
- Considerations for choosing a platform
- Website hosting
- What is a website host?
- When do you need to find separate hosting?
- Considerations when choosing a web host
- Types of hosting
- Deciding Where to Build Your Website
- Build on a temporary URL
- Build on a live URL
- Build on a staging site
- Going Live with Your Staging Site
- Setting Up Your Business Email
- How many email addresses should you have?
- Where should you host your email?
- How do you access your business email accounts?
- Part 2 Creating a Site That People Will Visit
- Chapter 3 Resonating with Visitors
- Defining Buyer Personas
- The importance of buyer personas
- Create a buyer persona
- Triggering Emotional Responses
- Evoke emotional responses
- Evoke positive responses
- Be consistent
- Be simple
- Be exciting or inspirational.
- Incorporating Modern Design Techniques
- Add vivid imagery and graphics
- Collages with illustrations and shapes
- Handmade graphics
- Videos
- Other modern typographic tips
- Selling the Why
- Create a problem-solution spreadsheet
- Utilize this information
- Chapter 4 Nailing SEO Basics: Search Engine Optimization 101
- Grasping Search Engine Basics
- Unraveling the Essentials of Search Engine Optimization
- Think like a search engine
- Understand search intent
- Provide complete content
- Eating the Acronym Soup: HCU, YMYL, and E-E-A-T
- Helpful content update
- The YMYL concept
- The E-E-A-T concept
- Experience
- Expertise
- Authoritativeness
- Trustworthiness
- Wearing the Right Hat: Black Hat versus White Hat SEO
- Black hat SEO techniques
- White hat SEO techniques
- Realizing the Importance of Backlinks
- Types of backlinks: follow and nofollow
- Black hat vs white hat backlinks
- Discovering your backlinks
- Ridding your site of toxic backlinks
- Obtain white hat backlinks
- Recognizing Structured Data Opportunities
- Organize your content with structured data
- Rich results are the best results
- Schema markup is the "magic" behind it all
- Add schema markup to your website to get rich results
- Local business websites need local, structured data
- Add local structured data to your website
- Setting Up a Primary Google Account for SEO
- Chapter 5 Killing It with Keywords
- Understanding Keyword Types
- Short-tail keywords
- Long-tail keywords
- Fresh and evergreen keywords
- Choosing Keywords Based on Metrics
- Search volume
- Domain authority
- Competition
- Competitive keyword strategy
- Researching Keywords
- Find seed keywords
- Use keyword tools
- Use your giant keyword list
- Part 3 Architecting Plans for Your Website
- Chapter 6 A Place for Everything and Everything in Its Place.
- Organizing Your Sitemap
- Determine all the pages you need
- Organize your service pages
- Create the About pages
- Consider e-commerce pages
- Writing Your Sitemap
- Organize your pages into separate menus
- Your main menu
- Your top menu
- Your footer menu
- Assign keywords to your pages
- Plan your titles, meta descriptions, and URLs
- Writing your titles
- Assigning your meta descriptions
- Planning your URLs
- Chapter 7 Content Scaffold: Supporting Your Website's Information
- Setting Up Your Service Pages
- Building Support Pages for Nonprofits
- What to include on your support pages
- A header row
- Forms
- Mission/impact statement
- A story
- Visuals
- Dedications
- Corporate giving and matching
- FAQs
- Social channels
- Sharing links
- Other ways to support
- Three things that every nonprofit should do
- Creating Pages that Every Website Needs
- The About page
- What you do
- Your differentiators
- Videos
- Your history
- A mission statement
- Bios and headshots
- A story
- Education, certifications, achievements, distinctions, and awards
- Statistics and data
- Contact information
- Social feeds and links
- Testimonials
- Volunteer work
- Mentions on other websites or the press
- CTAs
- The Contact page
- Privacy policy and Terms of Service pages
- Privacy policies page
- Terms of Service (ToS) page
- Crafting a privacy policy or Terms of Service
- Populating Your Showcase Pages
- Portfolio pages
- Product pages
- Product titles
- Brief and long descriptions
- Prices
- Main photo
- Additional gallery photos
- SKU
- Box weight, length, width, height
- Product type
- Categories
- Tags
- Laying out your product pages
- Event pages
- Displaying events
- Where to place events
- What to include
- Using structured data with your events
- Adding Blog Posts
- Single blog posts.
- Blog post titles
- Blog content
- Excerpts
- A featured image
- Author
- Comments
- Categories and tags
- Blog archive pages
- Strategies for creating a helpful and amazing blog
- The purpose of your blog
- The tone of your blog
- The subject of your blog articles
- A posting schedule
- A content calendar
- How to get visitors to your blog
- Content to include on your blog articles
- Building Your Homepage Last
- Row 1: A strong message
- Links to other pages and content
- Videos
- Social proof
- Awards and accolades
- Specific numbers and data
- Galleries and portfolios
- Features and benefits
- Lead magnets
- News articles and blog posts
- Upcoming events
- Chapter 8 Preparing Your Site's Content
- Generating and Preparing Excellent Copy
- Create an outline and brainstorm topics
- Outline your copy
- Generate your copy
- Use AI to write content
- Steer clear of duplicate content
- Creating and Sourcing Your Images
- Stock photography vs your own photos
- Find an illustrator
- Choose a photographer
- Take great photos
- Find good stock photography
- Understanding Image Formats and Naming Conventions
- JPG images
- PNG images
- GIF images
- WebP images
- SVG images
- HEIC images
- Name your images
- Optimize your images
- Proper resolution
- Color mode
- Dimensions
- Compress your images
- Use alt tags
- Producing Video for Your Website
- Where to purchase videos
- Where to host videos
- Choose a video hosting service
- Vimeo
- YouTube
- Wistia
- Part 4 Designing and Laying Out Your Website
- Chapter 9 Deconstructing the Anatomy of Web Pages
- Determining Your Website Theme
- Choose a good theme
- Features and functionality
- The visual design of your website
- How customizable the theme is
- How performant the theme is
- Is the theme supported by the developer?.
- Does the theme have good documentation?
- Change your theme
- Types of themes
- Using WordPress Page Builders
- WPBakery
- Divi
- Elementor
- Beaver Builder
- Organizing Your Web Page Structure: Rows, Columns, and Modules
- Rows
- Columns
- Modules and content
- Decide how to lay out your content in rows, columns, and modules
- Laying Out Your Header Row
- The logo
- The main menu
- The top bar
- Creating Hero Rows for Home and Interior Pages
- Building a Helpful Footer
- Chapter 10 Unfurling the Canvas of Design Options
- Designing Your Logo
- How much does a logo cost?
- Horizontal or vertical layout?
- Where will your logo appear?
- Should you include a tag line on your logo?
- How I Approach Design
- Determining the General Settings
- Choosing Fonts for a Cohesive Feel
- Font properties
- Oversized typography
- Choose fonts for your website
- Choosing Colors Effectively
- Pick a color palette
- Rules for using color
- Color no-nos
- HEX and RGBA colors
- Your brand's HEX colors
- HEX colors explained
- Shorthand HEX colors
- Semi-transparency with RGBA
- Styling Rows, Columns, and Modules
- Style your rows
- Padding rows with whitespace
- Fixed content and full-width content considerations
- Style your columns
- Style your modules
- Using Whitespace
- Whitespace helps readability
- Whitespace exudes professionalism and clean design
- Whitespace leads to increased comprehension
- Whitespace helps reduce bounce rate and increase engagement rate
- Add the right amount of whitespace
- Chapter 11 Generating Leads from Your Website
- Understanding and Using Forms
- How many forms should you include?
- Types of form fields
- Required fields
- Tab order
- Conditional fields
- Set up notifications
- Configure confirmations
- Test your forms
- Combatting Submission Spam.
- Integrating Forms with Other Platforms.
