The Unnoticed Entrepreneur, Book 2 Giving Entrepreneurs the Tools They Need to Get the Recognition They Deserve
THE UNNOTICED ENTREPRENEUR THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED If you don't want to waste any more money on marketing guru's, this book is for you. Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed. Each artic...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Newark :
John Wiley & Sons, Incorporated
2024.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009828033106719 |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Who this book is for
- Contents
- Prologue: The Need for Thymos
- Part One: Storify
- Chapter One: Introduction
- Chapter Two: The Common Path to Uncommon Success
- Step 1: Identify Your Big Idea
- The Three Common Traits All Successful Entrepreneurs Have
- Step 2: Niche Down
- Step 3: Create Your Avatar
- Why You Need to Find or Create the Right Mastermind
- Chapter Three: The Business of Story
- The Story of the World's MostIndustrious Storyteller
- How Can You Be Your Customers' Hero with Brand Bewitchery?
- The Business of Your Story
- Act One of Brand Bewitchery
- How to Help Your Customers Solve a Problem
- The Story Cycle and the ABT Framework
- Brand Storytelling
- A Narrative Spiral, Not a Circle
- How to Get the Business to Stand Out
- Proof of the Power of Stories
- Chapter Four: Be Distinct or Go Extinct
- Unless You Stand Out, You're Invisible
- Brand, Market, Sell
- What Is a Brand?
- The Role of a Brand Strategist
- What You Need To Offer
- Make Yourself Distinct or Go Extinct
- Chapter Five: 5Cs of Personal Branding
- The 5Cs of Personal Branding
- Addressing Challenges
- Chapter Six: The 8-seconds Pitch
- The Perfect Tools for Pitching
- Make Personalised Pitches
- Top Tips for Presenters
- Chapter Seven: Case: Constructing a Story
- Telling a Unique Story
- Focusing on One Industry
- Generating Content, Opening More Opportunities
- Part Two: Personalise
- Chapter One: Introduction
- Chapter Two: Teach Bots to Be Compassionate
- How They Help Bridge the Digital Divide
- The Process of Teaching Bots
- Understanding a Customer's History
- Hyper-Personalisation
- Customer Relationship in the Digital Context
- Chapter Three: Finding the Appropriate Asia Pacific-based Journalist
- Telum's Best Features.
- How Telum Helps Companies Create Connections with Journalists
- Why Telum Goes Hand in Hand with a Pr Agency
- What Makes Telum Special?
- Chapter Four: Call in the PR Cavalry
- The Perks of Hiring a Freelancer over an Agency
- What Can the PR Cavalry Offer?
- PR Is Not Only for Big Businesses
- Chapter Five: The One Million Media Address Book
- How Prowly Gets You Noticed
- Personalisation at Scale and Soon-to-Be Media Monitoring with Prowly
- Chapter Six: Prospecting on LinkedIn
- The Goal of Waalaxy
- How Waalaxy Works
- Setting up a Campaign
- Scope of Work
- The Impact of Waalaxy
- Chapter Seven: Website Personalisation at Scale
- What Unless Has to Offer
- Why Empathy Matters
- Unless' Global Reach and Cost
- Chapter Eight: Auto-Signature to Trust
- Newoldstamp's Useful Features
- Why Newoldstamp Is Special
- No Need to Worry About Your Online Safety and Security
- Newoldstamp Is for Companies of All Sizes
- Chapter Nine: Inbound Marketing for Sales
- Why You Should Focus on Your Inbound Marketing More Than Ads
- Finding the Best Content for Your Brand
- How to Get Customers Through the Sales Funnel
- Chapter Ten: Personal Service Earns Praise
- ReMark's Service Offering
- How ReMark Ensures Long-Term Success at an Affordable Price
- Chapter Eleven: Case: A Virtual Village for Parents
- What Is Parentune All About?
- Parentune's Beginnings
- Parentune Today
- Tapping and Welcoming Experts Into the Platform
- A Freemium Model
- Parentune in the Time of COVID-19
- Promoting Parentune
- Chapter Twelve: Case: Building a Toothpaste Tribe
- Creating Awareness
- Overcoming Challenges as a New Player in the Industry
- Hearing Feedback from Consumers
- Adjusting Own Strategy Using Insights from the Market
- Part Three: Engage
- Chapter One: Introduction
- Chapter Two: Your Voice Performance.
- Your Voice Should Depend on Circumstance and Environment
- Proper Preparation
- Exercises to Try
- Breathing Is Key
- Take Your Perception Into Account
- Chapter Three: The Engaging Voice
- How to Find the Right Voiceover Artist for the Job
- Professional Versus Amateur
- Chapter Four: The Power Podcaster
- Be Confident and Passionate
- Choose a Production Schedule that Works for You
- Find Your Level of Comfort
- Get Feedback from Listeners
- Set Aside Enough Time for Production Work
- Promote, Be Proactive, and Monetise
- Choose Tools and Equipment that Suit Your Goals and Capabilities
- Chapter Five: Five-Stages to DIY PR
- The Five-Step Methodology
- Eliminating the Middleman
- The Efficient Way to Do It
- Structuring Content for the Media
- Avoiding Being Internally Focused
- Creating Content Using Different Tools
- Giving Voice to Small Startups
- Chapter Six: The Media Interview
- Practise and Prepare
- Talk About Something Relatable
- Know the Program Where You'll Be Featured
- Be Mindful About Audio Quality
- Tell a Topic Suitable for the Program
- Put Yourself in the Media People's Chair
- Chapter Seven: Crisis Communications
- It's Better to Be Prepared
- Handling a Crisis Remotely
- Communications Plans Are a Breathing Document
- Trusting Your PR Firm
- Chapter Eight: Surveys as a Source
- The Importance of Listening
- How Evaluation Is Done
- Countering Survey Dropouts
- Making Surveys More Accurate
- On Anonymity
- The Cost of Surveys and Evaluations
- Chapter Nine: Content from Social Impact Analytics
- Case study: Reducing Recidivism
- What It's Like Working with ImpactableX
- Chapter Ten: The AI Content World
- Let AI Do the Writing for You
- AI Is Universal in Its Usage and Its Reach
- The Tesseract Academy
- Chapter Eleven: Case: Legally Content.
- Legal Services Made Accessible and Affordable
- Addressing Challenges
- Automating Eviction Forms
- Making a Positive Impact
- Chapter Twelve: Case: Edumercials Shine on Millions of Kids
- Learnings Worth Sharing
- How Luna Golightly Came Into Fruition
- Getting Help from Online Tools
- Boosting Video Performance
- Having Confidence in Your Ideas
- Building Relationships Goes a Long Way
- Part Four: Amplify
- Chapter One: Introduction
- Chapter Two: Pitching to Journalists
- The Changing Media Landscape
- The Press Record Process
- Putting a Practical Roadmap
- What's an Effective Pitch
- Let Your Pitch Stand Out
- Proper Follow-up
- On Storytelling
- Handling Journalists Who Can't Make It
- Chapter Three: Dreaming of Being on TV?
- Getting on TV
- Why Bother Being on Radio and Podcast
- Trying Out New Platforms
- Setting up Your Home Studio
- Staying Relevant
- Chapter Four: Speaking at Events
- Reinforcing the Power of Purpose
- Breaking Into a New Market
- Why VaynerSpeakers Remain Tech-Agnostic
- It All Boils Down to Authenticity
- Leveraging the Internet
- It's Not About Fame, But the Ability to Share
- Chapter Five: The Law of Reciprocity
- Navigating LinkedIn
- From Waiter to Entrepreneur
- The Law of Reciprocity
- How to Get Your Audience's Attention
- On Remaining Authentic
- Chapter Six: Avoid Podcast Fade
- Know Your Why
- Who Should Do a Podcast
- Focusing on What's Possible
- Planning Podcast Content
- How to Get Other People on Your Show
- How to Monetise Your Podcast
- On Uploading Your Podcast on YouTube
- Chapter Seven: Get Onto Digital Platforms
- The Evolution of Platforms
- What Can Small- and Mid-size Companies Do?
- Stepping Foot in the Platform Economy
- The Role of Data
- Marketing in the Digital Age
- Chapter Eight: Data and Disruptive Content
- Everything is Data-Driven.
- The Rise of Data Targeting and Analytical Tools
- What's a Disruptive Content
- Listening to Your Audience, Being Aware of What's In
- The Power of Search
- Chapter Nine: B2B Content Marketing
- Content that Gives Real Customers
- Proper Positioning and Messaging
- On the Effectiveness of Podcasts
- Repurposing Content
- Chapter Ten: Using Gated Content for Leads
- Ensuring Consistency of Voice
- It's All About Advertising
- Gated Versus Ungated Content
- Role Models to Look Upon
- Chapter Eleven: Leverage Online Events
- Tapping Technology
- Gamification of Online Events
- Replicating Traditional Trade Shows Online
- Creating an Environment That Doesn't Aim for Perfection
- Maximising LinkedIn
- Chapter Twelve: Virtual Events Online Forever
- How to Create an Event Using Swapcard
- Virtual Events Are Here to Stay, Literally
- Lower Cost, but Greater Return
- Chapter Thirteen: Your Own TV Station
- Creating Her Network
- Democratising Communication Through Technology
- Growing the Organic Way
- Opportunities to Earn
- Changing Trends
- Chapter Fourteen: Case: Joking Apart, Amazon Ranking
- The School of Hard Knock Knocks
- What Made Morry Pick Apple TV
- Chapter Fifteen: Case: Punk Rock Live
- Filming Music Videos
- The Birth of "New York Hardcore Chronicles Live"
- Using Hashtags, Ensuring Brand Continuity
- More Than the Sum of All Parts
- Building His Network
- Part Five: Know
- Chapter One: Introduction
- Chapter Two: Second Golden Martech Age
- Agility and Low-CostDevelopment
- The "Second Golden Age of Martech"
- Five Things Every Business Should Have When Going Online
- AI and Budget for the Small Business Owner
- Chapter Three: Choosing the Right Martech
- The 30-Minute Rule
- Trends Your Business Might Not Want to Miss Out
- What About the Data?
- The Democratisation of Marketing Technology.
- Why Engage with Your Audience.
