Redefining retail 10 guiding principles for a post-digital world
"The three main rules of retail have long been defined by an expression used in real estate jargon: "Location, Location, Location." The basic assumption was: if you prioritise the acquisition of the best locations, everything else will fall into place. This approach will no longer app...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley & Sons, Inc
[2024]
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| Edición: | First edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009828027206719 |
Tabla de Contenidos:
- Intro
- Table of Contents
- Praise for Redefining Retail
- Title Page
- Copyright
- Introduction: Change Is the Only Constantintroduction
- Retail: A Different Perspective
- Post‐Digital: When Hype Meets Reality
- How We Got to Retail 5.0
- The Journey to Come
- Notes
- Part I: The Post‐Digital Era
- 1 Running Backwards
- Speed of Change
- Reflection Summary Questions
- Notes
- 2 Purpose, People, Planet-Therefore Profit
- The Economic Imperative
- Reflection Summary Questions
- Notes
- 3 The Direct‐to‐Consumer (D2C) Revolution: A Double‐Edged Sword
- An Opportunity for Incumbent Brands
- The Benefits of the Hybrid Model
- In Summary
- Reflection Summary Questions
- Notes
- 4 Experiential Benchmarks
- The Ever‐Higher Bar of Expectations
- Un(Fair) Competition
- A New Market Modus Operandi?
- Reflection Summary Questions
- Notes
- 5 Making People Want Things Isn't Enough
- Making Sense of Data
- The Privacy-Trust Equation
- Reflection Summary Questions
- Notes
- 6 Omnichannel Is Dead. Long Live Optichannel.
- From Multichannel to Omnichannel
- From Omnichannel to Optichannel
- Reflection Summary Questions
- Notes
- 7 The Post‐Digital Customer Journey
- A Hybrid Journey
- It's All Real
- Reflection Summary Questions
- Notes
- 8 High Tech + High Touch
- Behind the Scenes
- Reflection Summary Questions
- Notes
- 9 Shopping Malls Apocalypse?
- Regional Differences
- Mixed‐Use Developments
- Reflection Summary Questions
- Notes
- 10 The Perfect Storm
- Where Do We Go from Here?
- Notes
- Part II: The 10 BEs of Post‐Digital Retail
- 11 Be Humbitious
- Different Leaders for Different Corporate Cultures
- Reflection Summary Questions
- Notes
- 12 Be Purposeful
- The Benefits of Being Purposeful
- A Difficult Harmony
- Toward a Common Standard
- The Business Correlation.
- Public/Private Collaboration Required
- Reflection Summary Questions
- Notes
- 13 Be Ambidextrous
- Overcoming the Obstacles
- Reflection Summary Questions
- Notes
- 14 Be Onlife
- Facing the Most Common Threats
- Embracing an Onlife Optichannel Strategy
- Reflection Summary Questions
- Notes
- 15 Be Personal
- The Benefits
- The Flip Side
- Reflection Summary Questions
- Notes
- 16 Be Human
- Unity Is Strength
- Reflection Summary Questions
- Notes
- 17 Be a Destination
- Redefining Brick‐and‐Mortar Stores
- Common Traits
- Reflection Summary Questions
- Notes
- 18 Be Exponential
- Different Types of Business Ecosystems
- Unity Is Strength
- Make, Buy, or Ally
- Reflection Summary Questions
- Notes
- 19 Be Invisible
- Five Significant Benefits of Invisible Technologies
- Or: Not So Fast
- Reflection Summary Questions
- Notes
- 20 Be Loyal
- Stakeholders' Loyalty
- Decoding Customer Loyalty and Churn
- Loyalty, Habit, and Communities
- Reflection Summary Questions
- Notes
- Conclusion: Embracing the Post‐Digital Retail 5.0 Journey
- Acknowledgments
- Index
- End User License Agreement.
