Redefining retail 10 guiding principles for a post-digital world

"The three main rules of retail have long been defined by an expression used in real estate jargon: "Location, Location, Location." The basic assumption was: if you prioritise the acquisition of the best locations, everything else will fall into place. This approach will no longer app...

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Detalles Bibliográficos
Otros Autores: Kotler, Philip, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, NJ : John Wiley & Sons, Inc [2024]
Edición:First edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009828027206719

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