Marketing plans profitable strategies in the digital age
"This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on every curriculum in the world and this is the accepted, standard text on the topic. New world leading material on customer experience management drawing on several years resea...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Newark :
John Wiley & Sons, Incorporated
2024.
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| Edition: | 9th ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009828026506719 |
| Summary: | "This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on every curriculum in the world and this is the accepted, standard text on the topic. New world leading material on customer experience management drawing on several years research with experience leading blue-chips in Cranfield and Warwick. The authors are publishing on that in the world's top marketing journals, so aiding adoption"-- |
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| Item Description: | Revised edition of Marketing plans, 2016. Includes index. |
| Physical Description: | 1 online resource (656 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781394187300 9781394187317 |
