Cita APA (7a ed.)

McDonald, M., Wilson, H., & Chaffey, D. (2024). Marketing plans: Profitable strategies in the digital age (9th ed.). John Wiley & Sons, Incorporated.

Cita Chicago Style (17a ed.)

McDonald, Malcolm, Hugh Wilson, y Dave Chaffey. Marketing Plans: Profitable Strategies in the Digital Age. 9th ed. Newark: John Wiley & Sons, Incorporated, 2024.

Cita MLA (9a ed.)

McDonald, Malcolm, et al. Marketing Plans: Profitable Strategies in the Digital Age. 9th ed. John Wiley & Sons, Incorporated, 2024.