Kalbach, J., & Schrage, M. (2024). The jobs to be done playbook: Align your markets, organizations, and strategy around customer needs. Ascent Audio.
Chicago Style (17th ed.) CitationKalbach, James, and Michael Schrage. The Jobs to Be Done Playbook: Align Your Markets, Organizations, and Strategy Around Customer Needs. [Rego Park, New York]: Ascent Audio, 2024.
MLA (9th ed.) CitationKalbach, James, and Michael Schrage. The Jobs to Be Done Playbook: Align Your Markets, Organizations, and Strategy Around Customer Needs. Ascent Audio, 2024.
Warning: These citations may not always be 100% accurate.