The brand benefits playbook why customers aren't buying what you're selling -- and what to do about it
Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product-what it has-than about its benefits-what it does for them. While this so...
| Otros Autores: | , |
|---|---|
| Formato: | Grabación no musical |
| Idioma: | Inglés |
| Publicado: |
[Rego Park, New York] :
Ascent Audio
2024
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009828024406719 |
