Weiss, A., & MacInnis, D. J. (2024). The brand benefits playbook: Why customers aren't buying what you're selling -- and what to do about it. Ascent Audio.
Chicago Style (17th ed.) CitationWeiss, Allen, and Deborah J. MacInnis. The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling -- and What to Do About It. [Rego Park, New York]: Ascent Audio, 2024.
MLA (9th ed.) CitationWeiss, Allen, and Deborah J. MacInnis. The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling -- and What to Do About It. Ascent Audio, 2024.
Warning: These citations may not always be 100% accurate.
