The Prize of Success : The Swiss Design Awards and the Closed Networks of Promotion

The Prize of Success The Swiss Design Awards and the Closed Networks of Promotion

In the small world of Swiss graphic design, prizes such as the Swiss Design Awards (SDA) are followed closely. The winners' works are admired, envied and emulated. The generous prize money allows designers to launch their careers and focus on lesser paid but critically recognised work. Awards t...

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Detalles Bibliográficos
Autor principal: Berthod, Jonas, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Bielefeld : transcript Verlag [2024]
Edición:1st ed
Colección:Design Series
Materias:
DESIGN / History & Criticism.
Cultural Graphic Design.
Design Promotion.
Design.
Swiss Design Awards.
Switzerland.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009827238606719
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • 1 INTRODUCTION
  • 2 FROM COMMERCE TO CULTURE: THE ARC OF DESIGN PROMOTION 1917-2001
  • 3 PROMOTIONAL SHIFT: THE SWISS DESIGN AWARDS’ 2002 RELAUNCH
  • 4 PROFESSIONAL SHIFT: THE ARRIVAL OF THE “NEW SCHOOL”
  • 5 THE TAKEOVER: THE NEWCOMERS’ APPROPRIATION OF DESIGN PROMOTION 1999-2020
  • 6 THE PRIZE OF SUCCESS
  • 7 APPENDIX

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