APA (7th ed.) Citation

Kassarjian, H. H., & Robertson, T. S. (1968). Perspectives in consumer behavior. Scott, Foresman and Co.

Chicago Style (17th ed.) Citation

Kassarjian, Harold H., and Thomas S. Robertson. Perspectives in Consumer Behavior. Illinois: Scott, Foresman and Co, 1968.

MLA (9th ed.) Citation

Kassarjian, Harold H., and Thomas S. Robertson. Perspectives in Consumer Behavior. Scott, Foresman and Co, 1968.