The ends game : how smart companies stop selling products and start delivering value

The ends game how smart companies stop selling products and start delivering value

"An innovative rethinking of our current market system where people pay for products. In the future, we will pay for the results a company can deliver. This book explains how we will reach that future"--

Detalles Bibliográficos
Otros Autores: Bertini, Marco, autor (autor), Koenigsberg, Oded, 1964- autor
Formato: Libro
Idioma:Inglés
Publicado: Cambridge, Massachusetts : The MIT Press [2020]
Colección:Management on the cutting edge
Materias:
Customer relations > Management > Forecasting.
Customer services > Forecasting.
Consumer goods > Forecasting.
Relacions amb els clients > Direcció i administració > Previsió.
Béns de conusm > Previsió
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009826339606719
Tabla de Contenidos:
  • I. Context
  • Unfinished business
  • Beyond needs and journeys
  • Leaner commerce
  • II. Models
  • Shaving, rocking out, and looking fabulous
  • Flying hours, wash cycles, and miles driven
  • Laughter, rocks, and quality of life
  • III. Action
  • Committing to outcomes
  • Breaking the quality paradox
  • Getting up close and personal
  • Partnering with customers
  • Making your move
  • Notes
  • Index.

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