Entrepreneurial cosplay creating identity, building identity, brand and business acumen
"Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success. Centred around the concept of entrepreneurship and the newly...
| Otros Autores: | , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Abingdon, Oxon ; New York, NY :
Routledge
2023.
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| Colección: | Routledge studies in media and cultural industries ;
12. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009826137506719 |
Tabla de Contenidos:
- Introduction / Elizabeth Gackstetter Nichols, Dave Tomczyk and Amy C. Lewis
- Entrepreneurial cosplay : success maximization, business ownership, and the entrepreneurial mentality / Dave Tomczyk
- Third party content creators in eSport / Christopher McCutcheon, Michael Hitchens, Mitchell McEwan
- Entrepreneurial cosplay : women and crossplay in Mexico / Mitzi Ariana Pérez Trejo
- Reign in Your baloney pony : managing sexual taboo for success / Elizabeth Gackstetter Nichols
- Nerds and copyright / Matthew Mangum
- Threat of familiar faces : cosplay outside of conventions / Luxx Mishou
- Violence against women in The Witcher and Game of Thrones / Madison Sears & Mary Ingram-Waters
- Cosplay through a lens of family business / D'Lisa N. McKee
- Marketing, personal branding, and positioning : cosplay: personal branding ... on steroids! / Ruby Daniels
- Child cosplayers : embodying potentialities / Sara Austin
- Heroic returns on investment : economic considerations of cosplay in the United States / Erin Kenny
- Managing cosplay identities : for love or money? / Amy C. Lewis.
