Neuroscience and entrepreneurship research : researching brain-driven entrepreneurship

Neuroscience and entrepreneurship research researching brain-driven entrepreneurship

This book asserts the emergence of the fourth era of entrepreneurship, based on a brain-driven approach to the study, instruction, and practice of entrepreneurship.

Detalles Bibliográficos
Otros Autores: Pérez Centeno, Víctor, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, New York : Routledge [2023]
Colección:Routledge focus on business and management.
Materias:
Entrepreneurship > Research.
Neurosciences > Research.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009826135306719
Tabla de Contenidos:
  • Cover
  • Half Title
  • Series
  • Title
  • Copyright
  • Contents
  • List of abbreviations
  • Preface
  • Part I The past and present of entrepreneurship
  • 1 Introduction
  • 2 The three preceding eras
  • Part II The brain-driven era
  • 3 The fourth era
  • 3.1 Defining the brain-driven approach to entrepreneurship
  • 3.2 Advantages of a brain-driven approach
  • 3.3 Apparent limitations of neurotechnologies
  • 4 The two engines of the brain's era
  • 4.1 Appropriate technologies
  • 4.2 Experimental design
  • 4.3 Laboratory experimental design
  • 4.4 The nine principles of laboratory experimentation
  • Part III Fitting themes and empirical evidence
  • 5 Fitting themes
  • 5.1 Decision-making
  • 5.2 Emotions and emotion regulation
  • 5.3 Well-being and mental health
  • 5.4 Perception
  • 5.5 Memory
  • 5.6 Attention
  • 5.7 Volition
  • 6 The function of emotions on entrepreneurial decision-making
  • 6.1 Participants
  • 6.2 One armed-bandit task
  • 6.3 Procedure
  • 6.4 Trial timing
  • 6.5 Initial findings
  • Part IV The techniques of the future
  • 7 Techniques for recording and assessing brain activity
  • 7.1 EEG
  • 7.2 ERPs
  • 8 Techniques for mapping brain activity
  • 8.1 FMRI
  • 8.2 MEG
  • 9 Approaches for entrepreneurial enhancement
  • 9.1 Brain training
  • 9.2 Brain stimulation
  • 10 Techniques for entrepreneurial enhancement
  • 10.1 Neurofeedback
  • 10.2 Transcranial magnetic stimulation
  • 10.3 Transcranial direct current stimulation
  • Part V Foreseen disruptions and key implications
  • 11 Foreseen disruptions
  • 11.1 Disrupt the way entrepreneurship is researched
  • 11.2 Disrupt the way entrepreneurship is taught
  • 11.3 Disrupt the design of strategies and policies to support entrepreneurship
  • 11.4 Disrupt the way entrepreneurship is learned
  • 11.5 Disrupt the philosophical grounds of entrepreneurship
  • 12 Key implications
  • 12.1 Conceptual.
  • 12.2 Pragmatic
  • 12.3 Ethical
  • Part VI Research agenda and final thoughts
  • 13 Research and action agenda for the near future
  • 13.1 Extend the scope of brain-driven research
  • 13.2 Increase laboratory experimentation
  • 13.3 Incorporate the use of non-invasive fitting neurotechnologies
  • 13.4 Foster the formation of a brain-driven research community
  • 14 Final thoughts
  • References
  • Index.

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