A five-step guide to improving your employer brand : burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding

A five-step guide to improving your employer brand burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding

Employer branding doesn’t get the same attention as consumer branding, but it’s a critical way to attract talent to your organization. By following five steps —identifying the talent you need, tuning in to talent perceptions and preferences, defining your employer proposition, communicating your bra...

Full description

Bibliographic Details
Other Authors: Whitler, Kimberly A., author (author), Mosley, Richard, 1964- author
Format: eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review 2024.
Edition:[First edition]
Subjects:
Branding (Marketing) > Management.
Employees > Recruiting.
Corporate image.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009825919006719
Description
Summary:Employer branding doesn’t get the same attention as consumer branding, but it’s a critical way to attract talent to your organization. By following five steps —identifying the talent you need, tuning in to talent perceptions and preferences, defining your employer proposition, communicating your brand, and keeping your promises — you can enhance your employer brand and meet the challenge of talent acquisition.
Item Description:Reprint 65405.
Physical Description:1 online resource (8 pages)

Similar Items