A five-step guide to improving your employer brand : burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding

A five-step guide to improving your employer brand burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding

Employer branding doesn’t get the same attention as consumer branding, but it’s a critical way to attract talent to your organization. By following five steps —identifying the talent you need, tuning in to talent perceptions and preferences, defining your employer proposition, communicating your bra...

Descripción completa

Detalles Bibliográficos
Otros Autores: Whitler, Kimberly A., author (author), Mosley, Richard, 1964- author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review 2024.
Edición:[First edition]
Materias:
Branding (Marketing) > Management.
Employees > Recruiting.
Corporate image.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009825919006719

Ejemplares similares

Ejemplares similares