Customer relationship management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology. This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as: What should o...

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Bibliographic Details
Other Authors: Peelen, Ed, author (author)
Format: eBook
Language:Inglés
Published: Uttar Pradesh, India : Pearson India Education Services Pvt. Ltd [2022]
Edition:[First edition]
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009825900806719

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