Why it's good for business when customers share your values
Sharing deep values with customers is a competitive advantage and a powerful creator of business value that leaders too often fail to recognize. Companies that do are likely to find that shared values can enhance customer acquisition and life cycles and experience all of the benefits that brings.
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| Format: | eBook |
| Language: | Inglés |
| Published: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review
2024.
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| Edition: | [First edition] |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009825884106719 |
| Summary: | Sharing deep values with customers is a competitive advantage and a powerful creator of business value that leaders too often fail to recognize. Companies that do are likely to find that shared values can enhance customer acquisition and life cycles and experience all of the benefits that brings. |
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| Item Description: | Reprint #65332. |
| Physical Description: | 1 online resource (7 pages) |
