Unlock the power of purpose a new framework helps companies derive business value from a clear, consistent corporate purpose that drives collaboration innovation, and growth

To benefit from corporate purpose, leaders need a deliberate, sustained approach to implementing it. The Purpose Strength Framework provides a set of three processes for doing so: purpose knowledge (ensuring that employees understand the purpose and its connection to business strategy), purpose inte...

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Detalles Bibliográficos
Otros Autores: Nalda, Álvaro Lleó de, author (author), Montaner, Alex, author, Edmondson, Amy C., author, Sotok, Phil, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review 2022.
Edición:[First edition]
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009825872806719
Descripción
Sumario:To benefit from corporate purpose, leaders need a deliberate, sustained approach to implementing it. The Purpose Strength Framework provides a set of three processes for doing so: purpose knowledge (ensuring that employees understand the purpose and its connection to business strategy), purpose internalization (connecting the purpose with employees' values), and purpose contribution (measuring how the company has fulfilled its purpose and identifying how it can continue to do so).
Notas:Reprint #63427, Summer 2022 issue, vol. 63, no. 4.
Descripción Física:1 online resource (7 pages) : illustrations