Churn forecasting : churn analysis with regression

Churn forecasting churn analysis with regression

In forecasting churn, logistic regression can help identify customers who are at risk and those who are most likely to engage and make new purchases in the future.

Detalles Bibliográficos
Autor Corporativo: Manning (Firm), publisher (publisher)
Otros Autores: Gold, Carl, presenter (presenter)
Formato: Video
Idioma:Inglés
Publicado: [Place of publication not identified] : Manning Publications [2022]
Edición:[First edition]
Colección:Fighting churn.
Materias:
Quantitative research > Marketing.
Customer relations > Management > Data processing.
Business forecasting.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009825870306719

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