Design and strategy : a step-by-step guide

Design and strategy a step-by-step guide

"This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementin...

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Detalles Bibliográficos
Otros Autores: Grimsgaard, Wanda, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: London, England ; New York, New York : Routledge [2023]
Materias:
Design > Methodology > Handbooks, manuals, etc.
Graphic arts > Handbooks, manuals, etc.
Product design > Technique > Handbooks, manuals, etc.
Branding (Marketing) > Handbooks, manuals, etc.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009825855106719
Tabla de Contenidos:
  • Cover
  • Half Title
  • Title Page
  • Copyright Page
  • Table of Contents
  • Preface
  • Preface
  • Acknowledgements
  • How to use the book?
  • What is design?
  • Phase 1: Initiation
  • Introduction
  • 1.1: Initial preparations
  • 1.2: Project brief
  • 1.3: Initial meeting
  • 1.3.1: Before the meeting
  • 1.3.2: During the meeting
  • 1.3.3: After the meeting
  • 1.3.4: Meeting administration
  • 1.4: Initial workshop
  • 1.4.1: Purpose of initial workshop
  • 1.4.2: Workshop preparation
  • 1.4.3: Workshop invitation
  • 1.4.4: Workshop facilities
  • 1.4.5: Workshop management
  • 1.4.6: Workshop execution
  • 1.4.7: Workshop report
  • 1.4.8: Workshop process
  • 1.5: Project description
  • 1.6: Progress schedule
  • 1.7: Price quotation
  • 1.7.1: Price request
  • 1.7.2: Price setup
  • 1.7.3: Terms and conditions
  • 1.7.4: Negotiation
  • 1.7.5: Hourly rate
  • 1.8: Contract
  • 1.9: Team collaboration
  • 1.9.1: Control loop
  • 1.9.2: Gameplan
  • 1.9.3: Agile process management
  • Phase 2: Insight
  • Introduction
  • 2.1: Understanding the company
  • 2.1.1: Value creation
  • 2.1.2: Decision making
  • 2.1.3: Organisational culture
  • 2.1.4: Organisational development
  • 2.1.5: The company's universe
  • 2.2: Situational study
  • 2.2.1: Situational study process
  • 2.2.2: PIPI workshop
  • 2.2.3: Where are we - where will we?
  • 2.3: Problem statement
  • 2.3.1: Problem
  • 2.3.2: Problem statement process
  • 2.3.3: Problem definition
  • 2.3.4: Problem statement formulation
  • 2.3.5: Problem statement delimitation
  • 2.3.6: Problem statement analysis
  • 2.3.7: Problem statement requirements
  • 2.3.8: A good problem statement
  • 2.3.9: Wicked problems
  • 2.4: Method selection
  • 2.4.1: Qualitative method
  • 2.4.2: Quantitative method
  • 2.4.3: Method triangulation
  • 2.4.4: Research question
  • 2.5: Research process
  • 2.5.1: Problem statement (Step 1).
  • 2.5.2: Research design (Step 2)
  • 2.5.3: Choice of method (Step 3)
  • 2.5.4: Choice of units (Step 4)
  • 2.5.5: Data collection (Step 5)
  • 2.5.6: Data analysis and discussion (Step 6)
  • 2.5.7: Data interpretation (Step 7)
  • 2.5.8: Report preparation (Step 8)
  • 2.6: Research
  • 2.6.1: Survey
  • 2.6.2: Interview
  • 2.6.3: Observation
  • 2.6.4: Focus group
  • 2.6.5: UX Research
  • 2.6.6: Experiment
  • 2.6.7: Scientific research
  • 2.6.8: Artistic research
  • 2.6.9: Design research
  • 2.7: Analyses
  • 2.7.1: Situational analysis
  • 2.7.2: Internal analysis
  • 2.7.3: Value chain analysis
  • 2.7.4: Competitor analysis
  • 2.7.5: Positioning analysis
  • 2.7.6: Target group analysis
  • 2.7.7: Brand analysis
  • 2.7.8: Visual analysis
  • 2.7.9: PESTLE analysis
  • 2.7.10: SWOT analysis
  • 2.7.11: Gap analysis
  • 2.8: Mapping
  • 2.8.1: Mapping methods
  • 2.8.2: Moodboard
  • 2.8.3: Storyboard
  • 2.8.4: Customer journey
  • 2.8.5: GIGA mapping
  • 2.9: Testing and measuring
  • 2.9.1: User testing
  • 2.9.2: A/B testing
  • 2.9.3: Funnel
  • 2.9.4: Zero-point measurement
  • 2.9.5: Why do we measure?
  • 2.9.6: KPIs and metrics
  • 2.9.7: Qualitative indicators and metrics
  • 2.9.8: Mental availability measurements
  • 2.9.9: Category entry points
  • Phase 3: Strategy
  • Introduction
  • 3.1: Strategy development
  • 3.1.1: Different approaches
  • 3.1.2: Strategic management tool
  • 3.1.3: TOP 5
  • 3.1.4: Strategic workshop
  • 3.1.5: Workshop process
  • 3.1.6: Strategic workshop report
  • 3.1.7: Workshop template
  • 3.2: Overall strategy
  • 3.2.1: Purpose
  • 3.2.2: Mission
  • 3.2.3: Business idea
  • 3.2.4: Vision
  • 3.2.5: Core values
  • 3.2.6: Value proposition
  • 3.2.7: The value pyramid
  • 3.2.9: Strategic narrative
  • 3.3: Goals and subgoals
  • 3.3.1: Business goals
  • 3.3.2: Big hairy goals
  • 3.3.3: Development of goals
  • 3.3.4: Goal hierarchy.
  • 3.3.5: Qual vs. quant goals
  • 3.3.6: Measurable goals
  • 3.3.7: Goal achievement
  • 3.3.8: Sustainability goals
  • 3.3.9: Goals for design project
  • 3.4: Business strategy
  • 3.4.1: Competitive strategy
  • 3.4.2: Porter's generic strategies
  • 3.4.3: Sustainability strategy
  • 3.4.4: Blue Ocean Strategy
  • 3.4.5: Transient advantage
  • 3.4.6: Distinctive asset-building strategy
  • 3.4.7: Agile strategy management
  • 3.4.8: Is the right strategy chosen?
  • 3.4.9: Strategy implementation
  • 3.5: Business model
  • 3.5.1: Business model canvas
  • 3.5.2: Sustainable business model
  • 3.5.3: Business model innovation
  • 3.5.4: Lean start-up
  • 3.6: Market strategy
  • 3.6.1: Markets
  • 3.6.2: Marketing tasks
  • 3.6.3: STP marketing strategy
  • 3.6.4: Customers' needs
  • 3.6.5: The four Ps
  • 3.6.6: The four Cs
  • 3.6.7: Content marketing
  • 3.6.8: Inbound marketing
  • 3.6.9: Digital strategy
  • 3.7: Brand strategy
  • 3.7.1: Brand platform
  • 3.7.2: Brand architecture
  • 3.7.3: Brand positioning
  • 3.7.4: Brand story
  • 3.7.5: Brand identity
  • 3.7.6: Brand assets
  • 3.7.7: Brand name
  • 3.7.8: Brand perspective
  • 3.7.9: Brand refresh, redesign, rebranding
  • 3.8: Communication strategy
  • 3.8.1: Communication audit
  • 3.8.2: Identifying the target group
  • 3.8.3: Communication goals
  • 3.8.4: Desired reputation
  • 3.8.5: Communication platform
  • 3.8.6: Communication elements
  • 3.8.7: Communication development
  • 3.8.8: Channels and media
  • 3.8.9: Communication measurement
  • 3.9: Design strategy
  • 3.9.1: Design strategy compass
  • 3.9.2: Design strategy development
  • 3.9.3: Design strategy content
  • 3.9.4: Design goal
  • 3.9.5: Operational strategy
  • 3.9.6: Design platform
  • 3.9.7: Visual assets
  • 3.9.8: Elements and surfaces
  • 3.9.9: Design strategy vs.design brief
  • Phase 4: Design
  • Introduction
  • 4.1: Design brief
  • 4.2: Strategy&gt.
  • &lt
  • Design
  • 4.2.1: Mapping as a link
  • 4.2.2: Visualise strategy
  • 4.2.3: Visualise name
  • 4.2.4: Distinctive brand assets
  • 4.2.5: Idea as a bridge
  • 4.2.6: The fifth element
  • 4.3: Design methodology
  • 4.3.1: Human-centred design
  • 4.3.2: User-experience
  • 4.3.3: Emotional design
  • 4.3.4: Innovation
  • 4.3.5: Iterative method
  • 4.3.6: Divergence and convergence
  • 4.3.7: Sprint
  • 4.3.8: Scrum
  • 4.3.9: Kanban
  • 4.3.10: Lean and agile
  • 4.3.11: Design thinking
  • 4.3.12: Customer journey
  • 4.3.13: Need-finding
  • 4.3.14: Service blueprint
  • 4.3.15: Co-design
  • 4.3.16: Business design
  • 4.3.17: Strategic design thinking
  • 4.3.18: Systemic design
  • 4.3.19: In retrospect
  • 4.4: Concept development
  • 4.4.1: Foundation and framework
  • 4.4.2: Creative problem solving
  • 4.4.3: Brainstorming
  • 4.4.4: Idea development
  • 4.4.5: Conceptual directions
  • 4.4.6: Verbalisation and visualisation
  • 4.4.7: Prototyping of ideas
  • 4.4.8: Testing of ideas
  • 4.4.9: Presentation of ideas
  • 4.5: Design development
  • 4.5.1: The three-direction principle
  • 4.5.2: Design sketches
  • 4.5.3: Concrete design
  • 4.6: Design elements
  • 4.6.1: Shape
  • 4.6.2: Colour
  • 4.6.3: Texture
  • 4.6.4: Space
  • 4.7: Composition
  • 4.7.1: Perception
  • 4.7.2: Principles of composition
  • 4.7.3: Unity/whole
  • 4.7.4: Focal point
  • 4.7.5: Proportions
  • 4.7.6: Balance
  • 4.7.7: Rhythm
  • 4.8: Surface and format
  • 4.8.1: Surface
  • 4.8.2: Format
  • 4.8.3: Aspect ratios
  • 4.8.4: The A series
  • 4.8.5: The golden ratio
  • 4.8.6: Golden rectangle
  • 4.8.7: The golden spiral
  • 4.8.8: Fibonacci
  • 4.8.9: The rule of thirds
  • 4.9: Identity development
  • 4.9.1: The identity principles
  • 4.9.2: The identity elements
  • 4.9.3: Logo
  • 4.9.4: Symbol
  • 4.9.5: Identity colours
  • 4.9.6: Typography
  • 4.9.7: Distinctive assets
  • 4.9.8: Identity management.
  • 4.9.9: Grid system
  • Phase 5: Production
  • Introduction
  • 5.1: Implementation
  • 5.2: Model
  • 5.2.1: Dummy
  • 5.2.2: Sketch model
  • 5.2.3: Wireframe
  • 5.2.4: Mockup
  • 5.2.5: Prototype
  • 5.2.6: Data model and simulation
  • 5.2.7: Presentation model
  • 5.2.8: Blueprint
  • 5.2.9: Production model
  • 5.3: Material selection
  • 5.3.1: Materials
  • 5.3.2: Functionality
  • 5.3.3: Material insight
  • 5.3.4: Material properties
  • 5.3.5: Material life cycle
  • 5.3.6: Product life cycle
  • 5.3.7: Product life extension
  • 5.3.8: Incorrect material selection
  • 5.3.9: Sustainable materials
  • 5.4: Paper and cartonboard
  • 5.4.1: Paper
  • 5.4.2: Paper construction
  • 5.4.3: Paper production
  • 5.4.4: Paper properties
  • 5.4.5: Paper selection
  • 5.4.6: Cartonboard
  • 5.4.7: Green packaging
  • 5.4.8: Packaging materials
  • 5.4.9: Ecolabelling and certification
  • 5.5: Colour management
  • 5.5.1: Colour models
  • 5.5.2: Colour gamut
  • 5.5.3: Colour profiles
  • 5.5.4: Select colour profile
  • 5.5.5: Colour channels and tone depth
  • 5.5.6: Workflow
  • 5.5.7: File types
  • 5.5.8: PDF for printing
  • 5.5.9: Colour reference systems
  • 5.6: Production for digital media
  • 5.7: Production for printed media
  • 5.7.1: Press techniques
  • 5.7.2: Printing methods
  • 5.7.3: Raster
  • 5.7.4: Four colours (CMYK)
  • 5.7.5: Printing inks
  • 5.7.6: Printing effects
  • 5.8: Installations and constructions
  • 5.9: Quality assurance
  • Phase 6: Management
  • Introduction
  • 6.1: Intangible assets
  • 6.2: Legal protection
  • 6.2.1: Copyright
  • 6.2.2: Trademark
  • 6.2.3: Domain name
  • 6.2.4: Company name
  • 6.2.5: Exclusive rights in social media
  • 6.2.6: Design rights
  • 6.2.7: Patents
  • 6.2.8: Counterfeiting
  • 6.2.9: Marketing rights/unfair competition
  • 6.3: Design management
  • 6.4: Design effect
  • 6.4.1: Design ladder
  • 6.4.2: The value of design.
  • 6.4.3: Design-driven company.

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