Doing Digital Lessons Learned on How to Do and Be Digital
This book by Tony Ambrozie delves into the accelerated digital transformation catalyzed by the COVID-19 pandemic. It explores the fundamental principles and building blocks of digital transformation, providing insights into digital strategy, team formation, execution processes, and the integration o...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Milton :
Productivity Press
2024.
|
| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009825849406719 |
Tabla de Contenidos:
- Cover
- Half Title
- Title Page
- Copyright Page
- Dedication
- Contents
- Illustrations
- Foreword
- Acknowledgments
- About the Author
- Introduction
- Before We Start
- Part 1 Let’s Talk Digital
- Chapter 1.1 What Is Digital?
- Is There a Secret “Recipe” for Digital?
- How Do I Get to That?
- Who Should Be the Focus of Your Digital Efforts?
- Digital and Digitization Are Not the Same Thing
- Chapter 1.2 What Is Digital Transformation?
- Transformation Strategy: Don’t Try to Swallow the Elephant
- Digital Transformation Timing and Breadth
- Should Every Company Do Digital and Digital Transformation?
- The Architecture of Digital
- Notes
- Part 2 Foundations of Digital
- Chapter 2.1 Digital Product Vision
- Chapter 2.2 Consumer
- Consumer Centricity Is All about the Consumer Experience
- Who Is Your Target Consumer?
- Segment Your Demographic – By What They Do, Not Who They Are
